Packaging Innovations
Why Innovate with Printpack?
Printpack’s innovation process helps brands recognize and resolve critical problems and capitalize on opportunities. With innovation, brands can drive progress and achieve a competitive advantage in an ever-changing market. We identify packaging solutions that elevate your brand, benefit consumers and promote sustainable practices.
Printpack develops innovative packaging solutions that deliver a distinct advantage at the shelf, strengthen brand identity in the minds of consumers and help brand owners optimize speed-to-market strategies. Packaging innovation plays a critical role in influencing the way consumers value, choose, and use products.
Front-End Innovation Process
From Collaborative Ideation to Scale Up
Identify Need
Our front-end innovation starts by defining the problem for which we are solving.
Clarify
Next, explore and research the issue to better define the goal. Using consumer insights and market data, we form actionable problems.
Ideate
Generate potential solutions with our Launchpad Innovation Process.
Develop
Concept refinement, prototyping, and testing.
Implement
Concept Communication
Printpack Technical Resources
Scale up and launch
We Are With You Every Step of the Way
Ideate: Launchpad Innovation
Printpack’s Launchpad Innovation sessions are a series of guided divergent and convergent thinking exercises to garner new ideas. Work with experts in marketing, product development and technical to combine and build on other’s ideas.
Printpack hosts in-person and virtual innovation sessions with customers to develop innovative packaging solutions that deliver a distinct advantage at the shelf, strengthen brand identity and help customers optimize speed-to-market strategies. Packaging innovation plays a critical role in influencing the way consumers value, choose, and use products.
Level Up Your Packaging
With Our Digital Printing Capabilities
Printpack Digital capabilities are well suited for testing new concepts, new package designs, new graphics, sustainability projects, and to support consumer and market tests needed before a new product launch.
The Printpack Team is ready to help with innovation projects and ready to help concepts scale as new products move through the development pipeline. Bring concepts to life with digital while lowering risk.
Our dedicated sustainability team is here to help you meet your goals with innovative solutions.
A Culture of Innovation
Meet Our Innovations Team
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Kirsten Williams
Alisha Howard
Bill Barlow
Jayme Walton
Andrew Mitchell
Raj Guntupalli
Kirsten Williams
Alisha Howard
Bill Barlow
Jayme Walton
Andrew Mitchell
Raj Guntupalli
Kirsten Williams
Michelle Lieu
Daniel Cluskey
Christina Boyd
Kirsten Williams
Alisha Howard
Bill Barlow
Alisha Howard
Bill Barlow
Jayme Walton
Andrew Mitchell
Raj Guntupalli
Michelle Lieu
Kirsten Williams
Alisha Howard
Bill Barlow
Raj Guntupalli
Jose Rodriguez
Michelle Lieu
Kirsten Williams
Jayme Walton
Andrew Mitchell
Raj Guntupalli
Michelle Lieu
David McLain
Alisha Howard
Bill Barlow
Jayme Walton
Andrew Mitchell
Raj Guntupalli
Jose Rodriguez
Alisha Howard
Bill Barlow
Jayme Walton
Andrew Mitchell
Michelle Lieu
Amy Stewart
Raj Guntupalli
Jose Rodriguez
Michelle Lieu
Amy Stewart
David McLain
Christina Boyd
Jayme Walton
Raj Guntupalli
Jose Rodriguez
Michelle Lieu
David McLain
Christina Boyd
Kirsten Williams
Alisha Howard
Bill Barlow
Andrew Mitchell
Amy Stewart
David McLain
Raj Guntupalli
Jose Rodriguez
Michelle Lieu
Amy Stewart
David McLain
Raj Guntupalli
Michelle Lieu
David McLain
Christina Boyd